The Town Kitchen

The Town Kitchen

The Town Kitchen is a for-profit social enterprise providing job skills and development to at-risk youth in Oakland by offering lunches for corporations and events.  These lunches are planned, packed and delivered by Oakland youth. 

 

Impactful assisted The Town Kitchen with a successful fundraising campaign whose goal was to raise $40K to lease commercial kitchen space and to hire the organization’s initial youth cohort.

Results include:

·      Created messaging for a successful crowdfunding and community-building campaign that raised $40K from over 600 backers.

·      Wrote e-mails and communications for friends of The Town Kitchen to use in order to solicit donations.

·      Developed a press release, pitch e-mail and media speaking points / FAQs to assist The Town Kitchen leadership in press interviews.  The successful campaign received local foodie coverage including East Bay Express, The Street, Cause Artist and established relationships with press for additional future coverage

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OpenOakland

OpenOakland

OpenOakland is a nonprofit civic innovation organization that brings together techies, community and city staff to collaborate on techonology-powered solutions that improve the lives of Oaklanders.

Impactful worked with OpenOakland to develop compelling messages to accurately describe the organization’s purpose, increase engagement and expand participants to include Oakland community without technical backgrounds.

Results include:

·      Articulated the mission, vision and key values of the organization based on ideation sessions with leadership and key members.

·      Developed, tested and refined messaging with input from a cross-section of the membership.

·      Copy wrote headlines and calls to action for posters and other promotional materials.

“I had the pleasure of working with Paula on a project to create a powerful and coherent messaging strategy and plan for OpenOakand, the Code for America brigade in the East Bay. 

Paula's work on the project was characterized by enlightened creativity combined with an unusual level of intellectual clarity and impressive skills in managing an extremely diverse assortment of individuals to achieve desired outcomes. But perhaps more important than any of that, working with Paula was just plain fun, and anyone with the opportunity to do so must consider him or her self lucky!”

Tony Barreca, Co-Director, Development, OpenOakland

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Good World Solutions

Good World Solutions

Good World Solutions is a non-profit social enterprise that gives voice to factory workers by providing mobile technology that lets brands keep a pulse on workers’ needs, interests and issues. 

Impactful developed messages and value propositions to help Good World Solutions tell a compelling story to several key markets and differentiate their service in a competitive space.

Results include:

·      Developed and tested key messages and proof points for each of Good World Solutions’ audiences - workers in developing countries, factory management and corporate social responsibility leaders at major brands.

·      Created messaging “cheat sheet” to help employees infuse key messages into all aspects of their communications.

“Paula interviewed our key stakeholders and business partners to surface new insights that informed the development of a concise and targeted messaging framework. Our whole team uses the key messages to inform everything from web and newsletter communication to 1:1 interactions with partners. This has enabled clear and consistent communication across our team for a better client experience and, ultimately, greater impact to workers.”

Heather Franzese, Executive Director, Good World Solutions

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Marconi Society

Marconi Society

The Marconi Society is a foundation dedicated to supporting scientific achievements in the Internet and communications that significantly benefit mankind. 

Responsible for building awareness of the Society, its awards and social impact programs, Impactful leads the Society’s marketing and communications, including messaging, social media, Marconi Society and Marconi Young Scholars web presence, blog, and e-mail campaigns. 

Results include:

·      Increasing highly qualified applicants for our Young Scholar award by over 150%.

·      Increasing website traffic by over 50%.

·      Establishing strong engagement with growing social media audiences.

 

“When Paula joined our team at the Marconi Society, the results were felt immediately. Her energetic, strategic approach to social media and to enhancing our overall online presence has resulted in dramatic gains in visibility and engagement. She is highly creative and an excellent writer, but her greatest skill may be her ability to plan initiatives carefully and strategically, ensuring that they have the best chance of success. She has been a delight.”

Hatti Hamlin, Executive Director, Marconi Society

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