Building new narratives and programs for a more wildfire resilient world.
Hi There! I'm Paula Reinman.
I combine my expertise in creating new products, programs, and markets with my passion for keeping our communities safer from wildfire in a time of increasingly extreme weather.
By bringing proven behavior change techniques to a rapidly changing market with deeply held beliefs across the ecosystem, I focus on creating the stories and campaigns that help audiences see a different path to wildfire resilience.
No matter what market you serve and how you are trying to create safer communities, I promise that Impactful will:
Bring order to chaos. Whether you operate in a complex environment, have complicated messages and stories to get across or just live in a world that is changing by the minute, we will get our heads around your organization and help you move forward quickly.
Excel at both strategy and tactics. When you’re moving fast and taking on big goals, you need partners who can think strategically and then do the work. We excel at – and enjoy – both ends of the spectrum.
Think big, start small and move fast. Even though you may be growing into your vision, we will always keep that future in mind when designing messaging, stories and programs so that we can get into the market and iterate as we go.
We welcome your feedback as we move forward in our journey to elevate and honor the work and ideas of those who are not easily seen. Please contact us at preinman@impactful-marketing.com.
We look forward to learning about your mission, your challenges and how we can help you.
Impactful is based on our personal philosophy and values:
Leadership
Using a "Think Big, Start Small, Move Fast" approach, we work with clients to vision success and quickly start testing ways to move forward.
Results
By providing insights into what success means for each client, we help set aspirational and realistic goals, measure progress and adjust as needed.
Creativity
We contribute unique insights and a talent for drawing ideas from diverse stakeholders, leading to innovative and inclusive deliverables.
expertise
We propose and take on work that we know we will excel at. We bring our full experience and engagement to each client.
